Viveca provides financial and crisis communications counsel to companies involved in transactions and special situations, including shareholder activism defense and proxy contests, negotiated mergers and acquisitions, unsolicited takeovers, crisis management and restructurings. Her areas of expertise include:
Mergers & Acquisitions
Notable transactions include advising: MoneyGram in its proposed sale to Madison Dearborn Partners; Hillrom on its acquisition by Baxter International; Herman Miller on its merger with Knoll; Raytheon on its merger with United Technologies; C&J Energy on its merger with Keane Group; Forest City on its acquisition by Brookfield Asset Management; INC Research in its merger with inVentiv Health, creating Syneos Health; CenturyLink on its acquisition of Level 3 Communications; Valspar on its acquisition by Sherwin-Williams; FMC on its merger with Technip; Teva Pharmaceuticals on its offer to acquire Mylan and its subsequent acquisition of Allergan Generics; General Electric on its plan to sell most of its GE Capital assets; and US Airways on its merger with American Airlines.
Viveca helps prepare companies for potential or realized activism, and has advised on many public situations, including: Church & Dwight (Spruce Point); e.l.f. Beauty (Marathon Partners); Liberty Property Trust (Land & Buildings); Mack-Cali (Bow Street); Deckers (Marcato); QTS (Land and Buildings); RLJ Lodging Trust (Land & Buildings); Forest City (Starboard, Scopia Capital Management, Land & Buildings); Darden (Starboard and Barington); Herbalife (Pershing Square); Hertz (Carl Icahn); and Hologic (Carl Icahn).
She has worked with clients to prepare and respond to a wide range of situations, including: o cyber-attacks; short sellers; federal investigations; facility closures and workforce reductions; reputational attacks; litigation; regulatory inquiries; and leadership changes.
Bankruptcy & Restructuring
Notable situations include: Caesars Entertainment Operating Company, Cloud Peak Energy, Constellis Group, Dean Foods, GBG USA, Gymboree Group, Riverbed Technology, Service King and Stage Stores.
Investor Relations & Public Relations
She works with public companies to enhance their overall communications strategy, including corporate positioning, quarterly earnings preparation and ongoing employee communications.
Viveca joined Joele Frank in 2012. She received a BS in Marketing and International Business from New York University.