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Scott Bisang


Scott Bisang


Scott has extensive experience helping companies enhance their overall communications strategy, including internal and external communications, social and digital media strategies, long-term corporate positioning and investor relations. His areas of expertise include:

Reputation Management, Thought Leadership and Corporate Communications

He has provided strategic communications counsel and support to a variety of U.S. and international companies.  He has extensive experience developing and implementing comprehensive executive thought leadership and corporate communications programs, with a focus on helping publicly traded companies articulate a clear and compelling value proposition and narrative. He has provided strategic counsel and tactical communications support to clients dealing with a broad range of issues and events, including corporate transformations, reorganizations, quarterly earnings issues, financial restructurings, merger integrations, and other significant corporate developments.

Investor Relations

He advises clients on all aspects of investor relations strategy, including effective message development, shareholder relations, institutional targeting and marketing, retail marketing efforts, and IR program planning and execution. He works with clients to craft an effective investment rationale, expand their shareholder base, enhance investor communications and ultimately, increase shareholder value. He frequently helps companies plan Investor / Analyst Days and advises companies on IR strategies pertaining to M&A transactions and other special situations.

Crisis Communications

He advises companies facing a variety of crisis situations, including data breaches, unplanned management changes, SEC investigations, regulatory actions, litigation, restructurings, fraud and accounting irregularities, internal/board investigations, product recalls and workforce reductions.

Mergers & Acquisitions

He helps companies plan IR and communications strategies for both traditional and complex M&A announcements. Assignments include: Allergan in its defense against an unsolicited proposal from Valeant Pharmaceuticals and Pershing Square and its merger with Actavis; HP in its defense against an unsolicited proposal from Xerox; Newmont Mining with its acquisition of Goldcorp and its announcement of a new joint venture with Barrick Gold; Square (now Block) in its acquisition of AfterPay; Twitter in its sale of MoPub to AppLovin; Jack in the Box with its acquisition of Del Taco; AmerisourceBergen in its acquisition of Alliance Healthcare from Walgreens Boots Alliance; Merck in its acquisition of Acceleron Pharma, and the sale of its consumer care business to Bayer; the Infrastructure Investments Fund in its acquisition of El Paso Electric; Anadarko Petroleum in its merger with Occidental Petroleum Corporation; athenahealth in its going private transaction with Veritas Capital and Evergreen Coast Capital; Cardtronics in its sale to NCR; DigitalGlobe in its acquisition of GeoEye and merger with MDA; Rockwell Automation in its defense against an unsolicited proposal from Emerson Electric; Meredith Corporation in its acquisition of Time Inc.; Dynegy in its merger with Vistra Energy; Cabela’s in its acquisition by Bass Pro Shops; CBOE Holdings in its acquisition of Bats Global Markets; First NBC in its divestiture of nine branches to Whitney Bank; Outerwall in its going private transaction with Apollo Group; Macerich in its defense against Simon Property Group; KeyCorp in its acquisition of First Niagara; Martin Marietta Materials in its acquisitions of Texas Industries, Bluegrass Materials and Lehigh Hanson’s west region business; Verizon Communications in its agreement to acquire Vodafone’s interest in Verizon Wireless; Ralcorp in its merger with ConAgra Foods; Catalyst Health Solutions in its acquisition of Walgreens Health Initiatives and merger with SXC Health Initiatives; and Transatlantic Holdings in its defense against unsolicited bids from Validus Holdings and National Indemnity.

Initial Public Offerings and SPAC Listings

He advises companies on navigating the IPO, SPAC and public listing process and establishing best-practice public company communications infrastructure. This includes advising on pre-filing activities, roadshow presentation development and training, media relations, and messaging for external and internal stakeholders. His experience has included the IPOs / SPAC listings of Lyft, Eastern Bank, Luckin Coffee, Benson Hill and Redbox, among others.

Shareholder Activism

Recent assignments include: Abraxas (Clinton Group), Allison Transmission (ValueAct, Ashe Capital), Analogic Corporation (Voce Capital), AOL (Starboard), athenahealth (Elliott Management), Avid (Starboard), Brookdale Senior Living (Sandell, Land & Buildings Management), Cabela’s (Elliott Management), Ciber (Lone Star Vlaue Management), Clearwater Paper (SAC Capital), Digital Generation (Clinton Group), EQT Corporation (Rice Brothers), Gigamon (Elliott Management), Lear (Marcato Capital Management and Oskie Capital Management), Macerich (Land & Buildings and Orange Capital), Outerwall (Engaged Capital, Jana) Nuance (Carl Icahn), Pacer (Becker Drapkin), PLX Technology (Potomac Capital Management), Ralcorp Holdings (Corvex), Sony (Third Point), State Street Corporation (Trian), Stewart Information Services (Starboard, Foundation Asset Management, Bulldog Investors and Engine Capital LP), Taubman (Land & Buildings), Transatlantic Holdings (Davis Selected Advisors), Twitter (Elliott Management) and W.R. Grace & Co (40 North Management).

In 2015, Scott received a “Rising PR Star” award from PR News, which recognizes the top professionals in the public relations field for their contributions to the industry. Scott joined Joele Frank in 2010 after previously working in corporate and marketing communications roles for the Federal Reserve Bank of Richmond and IBM. He also wrote for several daily newspapers and monthly magazines. He serves on the alumni Board of Directors of The Daily Orange, the independent, student-run newspaper of Syracuse University. Scott received a BS in newspaper journalism from the S.I. Newhouse School of Public Communications at Syracuse University.